Privacy Policy

Effective Date: 24/05/2026

Base Kitchen (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, Basekitchen.co.uk (the “Site”), or use our services.

We act as the Data Controller for the personal data collected through this website.

1. Important Information and Who We Are

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details below:

  • Full name of legal entity: Base Kitchen
  • Email address: sales@basekitchen.co.uk
  • Postal address: 212 E Prescot Rd, Liverpool, L14 5NG
  • Data Protection Lead: Director

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: Includes first name, last name, username or similar identifier.
  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
  • Financial & Transaction Data: Includes payment card details and details about payments to and from you, and other details of products and services you have purchased from us.
  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data: Includes information about how you use our website, products, and services.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you, including:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
  • Automated Technologies: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies.
  • Third Parties: We may receive personal data about you from various third parties, such as analytics providers (like Google Analytics) or payment processors (like Stripe/PayPal).

4. How We Use Your Personal Data & Lawful Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  1. Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., fulfilling an order).
  2. Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., responding to general inquiries, or understanding how users navigate our site).
  3. Comply with a Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., keeping financial records for tax purposes).
  4. Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

5. Disclosures of Your Personal Data

We may share your personal data with internal and external third parties for the purposes set out above. These may include:

  • Service providers acting as processors who provide IT, system administration, and hosting services.
  • Professional advisers, including lawyers, bankers, auditors, and insurers.
  • HM Revenue & Customs (HMRC), regulators, and other authorities based in the United Kingdom require reporting of processing activities in certain circumstances.
  • Payment gateways and logistics/delivery companies to complete your transactions.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. International Data Transfers

Many of our external third parties (such as cloud hosting or software tools) are based outside the UK, so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries deemed to provide an adequate level of protection for personal data.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK (such as the International Data Transfer Agreement or Addendum), which give personal data the same protection it has in the UK.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have put in place procedures to address any suspected personal data breach and will notify you and any applicable regulator if we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

By law, we must retain basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for 6 years after they cease to be customers for tax purposes.

9. Your Legal Rights

Under the UK data protection laws, you have rights in relation to your personal data, including the right to:

  • Request access to your personal data (commonly known as a “data subject access request”).
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data (“the right to be forgotten”).
  • Object to the processing of your personal data where we are relying on a legitimate interest.
  • Request restriction of processing of your personal data.
  • Request the transfer of your personal data to you or to a third party.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at [Your Contact Email Address].

10. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly. For more information about the cookies we use.

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